THE people of
Bologna, alarmed by the ?excessive and intrusive media
power? of Silvio Berlusconi, are pioneering
neighbourhood television stations. They see them as an
alternative to the diet offered by the Italian Prime
Minister?s commercial channels and the state-run RAI.
Francesco Berardi, who started the first street
channel under the name Orfeo Television ? named after
Via Orfeo, the street in which he lives ? said that the
idea was catching on as Italians, fed up with a diet of
?mindless game shows and skewed news coverage?,
discovered that they could run their own channels at low
cost.
?This is a kind of citizens? revolt,? he told La
Repubblica. ?It is not local TV, it is even more
limited than that. Our transmitters are so weak we only
cover a few streets. But people watch.?
Signor Berardi said that the mini-station was making
use of unused frequencies. Equipment for ?DiY TV? costs
less than £1,000, and the broadcasting range was
sometimes only 150 square metres. It was a case of David
versus Goliath, Signor Berardi said. ?This is a scheme
born of weakness and desperation. But neighbourhood
television could become a virus which spreads.?
Orfeo TV?s first programme was a feature on the local
barman, a ?much-loved figure?. Stefana Bonaga, Signor
Berardi?s partner in the enterprise, said that the
station had its own video camera operators who roamed
the neighbourhood, interviewing residents on both local
and national issues. The bar served as the ?nerve
centre? of the venture.
Signor Berlusconi insisted yesterday that he had not
only kept himself ?at arm?s length? from the running of
his television empire since becoming Prime Minister, but
had also refrained from interfering in the running of
RAI.